“We are honored to be selected into this partnership to create branded AR experiences to engage audiences within the popular TikTok platform.” “With the digital landscape always evolving, we are consistently investing in our interactive competencies such as augmented reality,” said Robert Ferrari, President of Bare Tree Media. TikTok, is a Chinese short-form video-sharing app, which has proved wildly popular this year.
This partnership builds on TikTok’s newly launched Branded Scan, an innovative format of TikTok’s Branded AR Effect that activates certain visual effects after recognizing a flat image such as a brand’s logo or physical object such as a branded product. Through TikTok’s technology and Bare Tree Media’s in-depth expertise in 2D and 3D AR design, this partnership will help to scale creativity and production of AR effects for brands. As part of the TikTok Branded Effects Partner Program, Bare Tree Media will be assigned to strategize and design TikTok AR Effects for brand campaigns. Boston MA – J– Bare Tree Media, a leader in branded interactive experiences, has been selected by TikTok as a preferred AR (Augmented Reality) design agency partner.
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